Pricing
Flat price. Zero commission.
We do not take a cut of your sales — not on the free plan, not on any plan. Start free forever, or unlock the whole shop from ₹799 a month.
Free
Your order book, free forever. No card, ever.
Free
No card, ever
Start free- ✓40 orders a month
- ✓150 customers, 30 products
- ✓Order links & payment collection
- ✓Your data is never deleted
- Orders
- 40 / month
- Customers
- 150
- Products
- 30
- Staff logins
- 1
- 100 / month
Starter
Unlimited orders and your own online shop.
₹799/month
Start 14-day trial- ✓Unlimited orders & customers
- ✓Your own online store
- ✓Shipping labels & delivery riders
- ✓Reports & your own order stages
- Orders
- Unlimited
- Customers
- Unlimited
- Products
- 500
- Staff logins
- 1
- 1,000 / month
Pro
Your brand, your couriers, your profit numbers.
₹1,799/month
Start 14-day trial- ✓Everything in Starter
- ✓Unlimited products & riders
- ✓Profit & loss reports
- ✓Courier integration, custom branding
- Orders
- Unlimited
- Customers
- Unlimited
- Products
- Unlimited
- Staff logins
- 5
- 3,000 / month
Scale
For a bigger team and heavier volume.
₹3,999/month
Start 14-day trial- ✓Everything in Pro
- ✓10 staff logins
- ✓Higher API limits
- ✓Priority support
- Orders
- Unlimited
- Customers
- Unlimited
- Products
- Unlimited
- Staff logins
- 10
- 8,000 / month
All prices in INR, inclusive of taxes. Cancel any time — nothing is ever deleted.
Everything, side by side
What you get on each plan
Every feature Ordello has, and the plan it starts on.
| Feature | Free | Starter | Pro | Scale |
|---|---|---|---|---|
| Online storeYour own shop, your own domain, zero commission. | — | ✓ | ✓ | ✓ |
| AI sales agentAnswers and sells on WhatsApp while you sleep. | Add-on | Add-on | Add-on | Add-on |
| WhatsApp ordering menuCustomers tap to browse, add to cart and pay — no typing. | Add-on | Add-on | Add-on | Add-on |
| Bookings for service businessesCar wash, salon, repair: bookings, time slots and packages. | ✓ | ✓ | ✓ | ✓ |
| ProductsCatalogue, cost price, barcodes and video. | ✓ | ✓ | ✓ | ✓ |
| VariantsSizes and colours, each priced and counted. | ✓ | ✓ | ✓ | ✓ |
| CouponsDiscount codes that cannot be abused. | — | ✓ | ✓ | ✓ |
| WhatsApp automationEvery step, sent automatically. | ✓ | ✓ | ✓ | ✓ |
| BroadcastsReach every customer at once, for ₹1.20 a message. | ✓ | ✓ | ✓ | ✓ |
| NotificationsYou find out the moment it happens. | ✓ | ✓ | ✓ | ✓ |
| Ratings & feedbackReviews collected automatically, after delivery. | ✓ | ✓ | ✓ | ✓ |
| Developer APIConnect Ordello to anything. | — | ✓ | ✓ | ✓ |
| Order linksOne link. Everything about the order. | ✓ | ✓ | ✓ | ✓ |
| PaymentsRazorpay, Cashfree, your own UPI, or cash. | ✓ | ✓ | ✓ | ✓ |
| Invoices & receiptsA proper numbered receipt, every time. | ✓ | ✓ | ✓ | ✓ |
| Direct Sale (counter billing)Bill walk-in customers in seconds — cash, UPI or card. | ✓ | ✓ | ✓ | ✓ |
| Address & shipping labelsStop typing addresses into Word. | — | ✓ | ✓ | ✓ |
| Delivery ridersYour own riders, tracked, with no app to install. | — | ✓ | ✓ | ✓ |
| COD cashKnow exactly who is carrying what. | — | ✓ | ✓ | ✓ |
| Courier integrationShiprocket and India Post, from the order. | — | — | ✓ | ✓ |
| Returns & exchangesRefund, restock and corrected books. | — | ✓ | ✓ | ✓ |
| DashboardThe whole business on one screen. | ✓ | ✓ | ✓ | ✓ |
| OrdersTake an order in seconds, from anywhere. | ✓ | ✓ | ✓ | ✓ |
| Order stagesA workflow that matches how you actually work. | — | ✓ | ✓ | ✓ |
| CustomersEveryone who ever bought, and what they owe. | ✓ | ✓ | ✓ | ✓ |
| Staff & permissionsHelp, without handing over the keys. | ✓ | ✓ | ✓ | ✓ |
| Stock & inventoryCounts that stay honest by themselves. | ✓ | ✓ | ✓ | ✓ |
| PurchasesWhat you bought, from whom, at what cost. | — | ✓ | ✓ | ✓ |
| SuppliersBalances and statements you can send. | — | ✓ | ✓ | ✓ |
| ExpensesThe other half of profit. | ✓ | ✓ | ✓ | ✓ |
| Reports & profitSales on Starter. Real profit on Pro. | — | — | ✓ | ✓ |
Add-on
The WhatsApp assistant, priced separately
It is a real per-conversation cost on our side, so it is honest to price it on its own rather than hide it in a plan you may not want.
Menu + AI
WhatsApp Starter
The tap menu and the AI together — the AI answers whatever customers type.
₹999 /month
- ✓1,000 menu conversations a month
- ✓100 AI conversations a month
- ✓Menu, AI or both — switch any time
- ✓Places orders with the payment link, 24×7
- ✓Voice notes understood and answered
- ✓Made for catalogues of up to 100 products
Extra AI conversations: ₹35 each. The menu never stops for customers.
Menu + AI
WhatsApp Growth
For a real volume of enquiries and any size of catalogue.
₹2,499 /month
- ✓3,000 menu conversations a month
- ✓300 AI conversations a month
- ✓Any number of products
- ✓Everything in Starter
- ✓Priority onboarding of your WhatsApp number
Extra AI conversations: ₹30 each. The menu never stops for customers.
Pay only when you send
Broadcasts are ₹1.20 a message
Not a ₹2,000 monthly plan you use twice. Top up a wallet, send when you have something to say, and if Meta cannot deliver a message the credit comes straight back to you.
Every new account starts with 20 free messages.
For example
- 500 customers
- ₹600
- 1,000 customers
- ₹1,200
- 2,500 customers
- ₹3,000
One-off. No subscription attached.
Pricing questions
The things people check first
Is the free plan really free forever?+
Yes. 40 orders a month, 150 customers and 30 products, with no card and no expiry. Most sellers start here and upgrade when the order limit starts getting in the way.
What happens if I stop paying?+
You drop to the Free plan. Nothing is deleted — every order, customer and product stays exactly where it is. The features above the free limits simply switch off until you upgrade again.
Do you take a percentage of my sales?+
No. Never has been, never will be. You keep 100% of what you sell. The usage charges are broadcasts at ₹1.20 a message (only if you send them) and, on the AI Agent add-on, conversations beyond your plan and Meta's own charge for replies past 1,000 a month.
Can I switch plans later?+
Any time, in both directions. Upgrades apply immediately and you only pay the difference for the remaining period.
How does the 14-day trial work?+
Every new account gets full Pro features for 14 days with no card. When it ends you move to Free automatically — you are never charged by surprise.
What are broadcast credits?+
Broadcasts are prepaid rather than a monthly fee, at ₹1.20 a message. New accounts get 20 free to try it. If Meta cannot deliver a message, the credit is refunded to your wallet automatically.
Is the AI agent included in a plan?+
No, it is a separate add-on because it carries a real per-conversation cost. WhatsApp Starter is ₹999 a month (1,000 menu and 100 AI conversations) and WhatsApp Growth is ₹2,499 (3,000 and 300). You can add or remove it independently of your main plan.
Do I need to install anything?+
No. Ordello runs in a browser on your phone or laptop. Your delivery riders get a link, not an app — nothing to download for anyone.
What happens when the free trial ends?+
You move to the Free plan and keep everything. Your orders, customers and products are never deleted. You can carry on free forever or upgrade whenever it makes sense.
Do you take a commission on my sales?+
Never. You keep 100% of every sale. We charge a flat monthly plan. The only usage charges are broadcasts (₹1.20 a message, only if you send them) and, on the AI Agent add-on, conversations beyond your plan and Meta's own charge for replies past 1,000 a month.
Try the whole thing for 14 days
Full Pro features, no card. When it ends you land on Free, not on a bill.