Every Feature

Everything you need to
run your store.

A full tour of every module that ships with Ordello. Each one designed for how Indian social sellers actually run their businesses.

Dashboard Orders Pipelines Magic Link Customers Products Stock Purchase Receipts WhatsApp Reports Staff Expenses Suppliers
01. Dashboard

Your business, at a glance.

A single screen that tells you what you need to know — today's revenue, pending orders, top customers, low stock. No more switching between tabs.

  • Revenue KPIs with month-on-month comparison
  • Order distribution chart across pipeline stages
  • Top customers & products for the period
  • Low-stock alerts surfaced upfront

Revenue

₹1.8L

↑ 24% MoM

Orders

347

↑ 12% MoM

Pending

12

to ship

Sales — Last 7 days

Orders

#42

Priya Sharma

Terrarium · ₹2,450

Packing
#41

Rahul Kumar

2 items · ₹4,890

Shipped
#40

Meera Jain

Gift hamper · ₹1,200

Delivered
#39

Arjun Verma

Custom · ₹3,200

Placed
02. Order Management

Every order, tracked.

Create orders in seconds with line items, taxes, discounts and shipping. Track them through your pipeline. Record full or partial payments. Generate Magic Links and receipts instantly.

  • Multi-item orders with quantity, price & discount per line
  • Partial payments (advance/cash/UPI) with running balance
  • Search, filter and bulk-export
  • Complete order history with full audit trail
03. Custom Pipelines

Your workflow,
your way.

Every business has a different fulfilment flow. A baker needs Baking → Decorating → Out for Delivery. A reseller needs Importing → QC → Shipped. Drag, drop, configure.

  • Create unlimited stages with custom names & colors
  • Per-stage WhatsApp notification toggle
  • Mark stages as final — stock deducts permanently
  • Pro plan unlocks unlimited custom pipelines

My Bakery Pipeline

1

Order Placed

2

Baking

3

Decorating

4

Out for Delivery

5

Delivered Final

04. Magic Link 🪄

A branded order page
for every order.

No login. No app. No friction. Customers open the link on any phone and see a beautiful tracking page with your logo, your colors, live status, payments and a Pay Now button.

  • Unique secure URL per order, expires when delivered
  • Live pipeline progress — updates the instant you do
  • Razorpay-powered Pay Now button (UPI/cards/netbanking)
  • Download branded PDF receipt with one tap
  • Pro: Custom domain & full white-label branding
PT

Priya's Terrariums

#ORD-1042 · ₹2,450

2
3

Currently: Packing

Paid₹1,500
Balance₹950
05. Customers

A real CRM,
minus the bloat.

Every customer profile shows order history, total spend, addresses and acquisition source. Know your biggest fans — and reactivate the quiet ones.

  • Multiple delivery addresses per customer
  • Source tracking (Instagram, WhatsApp, Facebook, walk-in)
  • Lifetime spend & order count auto-calculated
  • Customer statements (ledger-style) for outstanding dues
PS

Priya Sharma

@priyas_garden · +91 98XXX 12345

12

Orders

₹24K

Lifetime

8mo

Customer

Recent Orders

#ORD-1042₹2,450
#ORD-1018₹1,890
#ORD-0997₹3,200
🌿

Moss Terrarium

In stock · 23

₹1,850

🎁

Gift Hamper

Low stock · 3

₹1,200

💐

Floral Wreath

In stock · 12

₹2,400

🕯️

Scented Candle

In stock · 45

₹650

06. Products & Categories

Your catalog,
organized.

Upload images, set prices, group into categories. Add customization options (size, color, variant). Used everywhere — orders, receipts, Magic Links.

  • Image uploads per product, multiple categories
  • Customization options & variants
  • Selling price + cost price (for P&L)
  • Active/Inactive toggle to hide seasonal items
07. Smart Stock

Never oversell
again.

Stock auto-deducts the moment an order moves to a final stage. Low-stock alerts before you embarrass yourself. Manual adjustments tracked with a full audit trail.

  • Automatic deduction on final-stage moves
  • Low-stock alerts on the dashboard
  • Stock movement log: who, when, how much, why
  • Manual stock-in / stock-out with notes

Stock Movement Log

Stock In · Moss Terrarium

+24 units · Purchase #PUR-12

+24

Stock Out · Moss Terrarium

Order #ORD-1042 delivered

−1

Low Stock Alert

Gift Hamper · 3 units left

Purchase

#PUR-2026-012

Received

Supplier: Green Roots Co.

Moss Terrarium × 24₹16,800
Glass Containers × 30₹3,000
Decor stones × 10kg₹2,400
Total cost ₹22,200
08. Purchase Master

Track every
rupee in.

Record supplier purchases with itemized costs. Stock goes up automatically. Cost price feeds straight into your P&L. Pay suppliers in installments and track outstanding balances.

  • Auto stock-in on purchase confirmation
  • Track payments to suppliers (partial & full)
  • Cost prices flow into product margins automatically
  • Available on Starter & Pro plans
09. Branded Receipts

PDFs that look
enterprise-grade.

Every order gets an auto-generated, professional PDF receipt with your logo, business address and GST details. Customers download from the Magic Link or you can share via WhatsApp / email.

  • Your logo, your brand colors, your business info
  • Itemized lines, taxes, discounts, payments & balance
  • Share via WhatsApp, email or direct download
  • Auto-regenerates whenever the order updates
PT

Priya's Terrariums

contact@priyas.in · +91 98XXX

Receipt

#ORD-1042

Moss Terrarium × 1₹1,850
Care Kit × 1₹600
Subtotal₹2,450
Paid (UPI)−₹1,500
Balance₹950

Thank you for your order · ordello.in/o/3f9b…e2

Priya's Terrariums

Business · Verified

Order confirmed! 🌿

Hi Priya, your order #ORD-1042 has been placed successfully. Track it here:

ordello.in/o/3f9b…e2

Status: Packing 📦

We're packing your order now. Will ship within 24 hours!

Shipped! 🚚

Your order is out for delivery. Pay your ₹950 balance from the link.

All messages sent automatically by Ordello

10. WhatsApp Automation

The channel they
actually check.

Email gets ignored. SMS gets ignored. WhatsApp gets read. Ordello sends branded WhatsApp messages automatically when orders move between stages — with the Magic Link embedded.

  • Template-based messages with order details & Magic Link
  • Per-stage toggle — choose which stages notify
  • PDF attachments for receipts (Starter & Pro)
  • Two-level control: master switch + per-tenant preferences
11. Reports & Insights

Know your
real numbers.

Sales reports, customer insights, and profit & loss. Filter by date, customer, product or category. Export to CSV. The Pro plan unlocks deep P&L with cost-of-goods analysis.

  • Sales by day / week / month / year
  • Top customers & top products
  • P&L with cost & margin breakdown (Pro)
  • CSV export for accounting

Profit & Loss · May 2026

Pro
Revenue₹1,87,400
Cost of goods−₹98,200
Expenses−₹12,500
Net Profit ₹76,700

40.9% margin

Team Permissions · Manager role

View orders
Create & edit orders
Manage customers
View financial reports
Manage subscription
12. Staff Management

Add your team,
share the load.

Add staff with role-based access — Manager or Staff. Set granular permissions per module. They get their own login. You stay in control.

  • 1 staff (Starter) · 5 staff (Pro)
  • Granular module-level permissions
  • Audit trail per staff action
  • Suspend / re-activate accounts anytime
13. Expense Tracking

Track what's
going out.

Log every business expense — packaging, shipping, marketing, utilities — and categorize them. Feeds straight into your P&L so you know your true profit.

  • Custom expense categories
  • Receipt uploads & vendor tracking
  • Date filters & CSV export

Expenses · This Month

Packaging

8 entries

₹4,200

Shipping

23 entries

₹6,100

Marketing

3 entries

₹2,200

GR

Green Roots Co.

+91 98XXX 67890 · Mumbai

Active

12

Purchases

₹1.2L

Lifetime

₹18K

Due

Recent Statement

#PUR-012 (22 May)₹22,200
Paid (UPI)−₹15,000
Balance₹7,200
14. Suppliers & Statements

Your full supply
chain, mapped.

Maintain a supplier directory. Track every purchase, every payment, every outstanding balance. Customer & supplier statements show the full ledger — no more guessing who owes who.

  • Supplier directory with contact & payment history
  • Outstanding balance tracking per supplier
  • Customer & supplier statements (ledger view)
  • Print or share statements as PDFs
Also in the box

A few more things
you'll appreciate.

Email Notifications

Order confirmations, payment receipts, subscription alerts — all branded.

In-app Subscription

Pick a plan, upgrade or downgrade — right inside Ordello. Razorpay-powered.

Isolated Databases

Your business gets its own dedicated database. Zero cross-tenant leakage.

REST API + Swagger

Build integrations, connect tools. Full API documentation included.

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