It sold three kurtas
while you were asleep
A salesperson on your own WhatsApp number, awake at 2am, answering in the language your customer typed in. Real prices from your catalogue, real stock, and it places the order and sends the payment link itself.
Sweet Crumbs Boutique
online · replies instantly
- Hi, ee dress ethra aanu? 🌸
- Hi! The Kalamkari cotton kurta is ₹1,450. Available in S, M and L — M and L are in stock right now. Which size do you need?
- M. Ernakulam delivery undo?
- Yes! Ernakulam delivery is ₹40 and usually reaches in 2 days. Shall I place the order for one Kurta in M — ₹1,490 with delivery?
- Yes please
- Done ✅ Order #1042 is confirmed. Here's your payment link — you can also choose cash on delivery: ordello.in/o/8fj2k
An illustration of a real exchange
How it works
Four steps, then it runs itself
Connect your number
We apply to Meta on your behalf and get your business number verified on the official API. Two to three days, and we do the paperwork.
It reads your catalogue
Products, variants, prices, stock and delivery charges — the same data your store and your order book use. Nothing to train, nothing to upload.
Customers message you
It answers price, availability and delivery questions in seconds, in the language they wrote in, at whatever hour they wrote.
It places the order
Confirms the items, creates a real order in Ordello and sends the payment link. You wake up to an order, not an unanswered question.
Your choice
Let the AI talk, let customers tap, or both
Some customers type a paragraph; some would rather press a button. Pick how your number answers — and change it any time.
The AI agent
Understands whatever customers type or say in a voice note, in their own language, and closes the sale like a person would.
Starter · Growth
The tap menu
Categories, product photos, options, a cart and checkout — all buttons and lists. No typing, nothing to misunderstand, and it handles thousands of chats.
Starter · Growth
Menu + AI
Customers browse by tapping; anything they type that a button cannot answer goes to the AI. The best of both, on one number.
Starter · Growth
- ✓Voice notes understood and answered
- ✓WhatsApp product cards with add to cart
- ✓Business hours and an away message
- ✓Keyword replies for the questions you always get
- ✓Up to three follow-ups, and cart reminders
- ✓STOP respected, START welcomed back
- ✓Everyone who writes in kept on a leads list
- ✓Sales from click-to-WhatsApp ads reported to Meta

The part people worry about
It knows what it does not know
An AI that improvises about your prices is worse than no AI at all. This one is deliberately fenced in.
- ✓
It quotes only what exists
Prices and stock come from your catalogue at the moment of the question. If a product is not there, it does not invent one.
- ✓
It hands over when it should
Complaints, refunds, bulk enquiries and anything ambiguous go to you, with the customer told that a person will reply.
- ✓
You can take over any chat
Open the inbox, jump into a conversation and reply yourself — from the same number, in the same thread.
- ✓
Every conversation is logged
Read back exactly what was said to whom, and which orders came out of it.
Pricing
Two plans, priced on conversations
A conversation is a 24-hour window with one customer, no matter how many messages are inside it.
Menu + AI
WhatsApp Starter
The tap menu and the AI together — the AI answers whatever customers type.
₹999/month
Add WhatsApp Starter- ✓1,000 menu conversations a month
- ✓100 AI conversations a month
- ✓Menu, AI or both — switch any time
- ✓Places orders with the payment link, 24×7
- ✓Voice notes understood and answered
- ✓Made for catalogues of up to 100 products
Extra AI conversations: ₹35 each. The menu never stops for customers.
Menu + AI
WhatsApp Growth
For a real volume of enquiries and any size of catalogue.
₹2,499/month
Add WhatsApp Growth- ✓3,000 menu conversations a month
- ✓300 AI conversations a month
- ✓Any number of products
- ✓Everything in Starter
- ✓Priority onboarding of your WhatsApp number
Extra AI conversations: ₹30 each. The menu never stops for customers.
The add-on sits on top of your plan. Meta's charge for replies past 1,000 a month is passed through at 20 paise each. See plan pricing →
Questions
What sellers ask about the agent
Will it make up a price?+
No. The agent reads your live catalogue and can only quote what is actually there. If a product is not in your catalogue, it says so and offers to pass the question to you rather than inventing an answer.
Does it use my own WhatsApp number?+
Yes. Your business number is connected to Meta's official WhatsApp Business API, so the assistant, order updates and broadcasts all come from the number your customers already know.
What if a customer needs a human?+
The agent hands over. It recognises complaints, refund requests, bulk enquiries and anything outside its scope, tells the customer someone will reply, and flags the chat in your inbox. You can also take over any conversation manually at any time.
Which languages does it speak?+
Malayalam, Manglish (Malayalam typed in English letters), Hindi, Tamil and English. It replies in whichever one the customer used.
How long does setup take?+
Usually two to three working days. Meta has to verify your business and approve the number — we handle the application and the message templates for you.
What counts as a conversation?+
A 24-hour window with one customer, however many messages are exchanged inside it. AI conversations and menu conversations are counted separately. Beyond your plan's AI conversations it is ₹35 each on Starter and ₹30 on Growth, from your wallet; the menu is never cut off.
What is the difference between the AI and the tap menu?+
The AI reads what customers type (or say in a voice note) and answers like a person. The menu shows buttons and lists — categories, products, options, cart, checkout — so nobody has to type, and because no AI is involved it costs far less per conversation. Both plans run them together: buttons for browsing, the AI for anything typed. You can switch to menu only or AI only any time.
Are there any WhatsApp charges on top?+
From October 2026 Meta charges for business replies beyond the first 1,000 a month on each number. Past that we pass the cost through from your wallet at 20 paise a reply — unless your own card pays Meta directly, in which case we charge nothing for it.
What if a customer replies STOP?+
They are told it is done, their order updates and offers stop, and the assistant sends them no follow-ups. They can still write to you and get answered, and START turns updates back on.
Can I turn it off?+
Yes — switch between the AI, the menu or both from your AI Agent page any time, or ask us to pause the add-on without touching your main plan. Your WhatsApp number stays connected for order notifications.
Stop losing the 11pm customer
The question you answer at 9am tomorrow was a sale at 11pm tonight.